Location: Remote (LATAM)
Rate: $2,750 - $3,250/month
Benefits: PTO and Holiday Calendar
Company: Pro Legal Serve
ABOUT THE COMPANY
Pro Legal Serve is a licensed Florida process serving and private investigative agency working with personal injury firms, insurance defense firms, and civil litigation practices. The team serves Broward, Palm Beach, and Miami-Dade with statewide and nationwide reach, and the people who actually place the orders are paralegals and legal assistants. Now in its fourth year, the company has grown to roughly a $1M run rate on referrals and outbound alone, with no paid marketing program in place yet.
WHAT WE'RE LOOKING FOR
A mid to senior growth marketer who has personally run paid search budgets and knows how to build a full funnel behind them, from first click to retargeting to lifecycle email. This is the first dedicated marketing hire, and the company has already built an AI agent stack wired into Google Ads, Tag Manager, analytics, and landing pages. You will be the judgment layer on top of that stack: reviewing what the agents produce, killing bad calls before they cost money, and deciding what ships.
IN THIS ROLE, YOU WILL
- Launch and manage paid search campaigns targeting law firms and insurance clients in South Florida and nationally
- Own keyword strategy, negatives, bids, and structured testing, including knowing when to let a learning phase run and when to cut a loser
- Direct a team of AI marketing agents day to day, reviewing their output and improving their instructions
- Build and send winback and lifecycle email campaigns to lapsed accounts, the fastest revenue available today
- Monitor and refine the cold email program: sending infrastructure, domain warming, list building against law firm targets, and reply-driven sequences
- Build out the retargeting and nurture layer so leads that do not convert on the first visit are followed up automatically
- Track acquisition cost by campaign and report on new firms acquired and repeat order rate
- Work with the in-house software engineer on landing pages, tracking, and automation
- Bring a weekly operating rhythm that runs without the CEO in the loop
YOU'LL SUCCEED IF YOU HAVE
- 3 to 6 years of hands-on digital marketing experience with real paid search budgets you personally managed, not agency work you supervised
- Direct experience sending cold email at volume, with specifics on sending domains, warmup, deliverability, and reply rates
- Genuine enthusiasm for AI tooling and daily use of assistants such as Claude or ChatGPT in your own work
- Commercial judgment: customer lifetime value, payback period, and why first-order profitability is the wrong metric for a repeat-order client base
- Native-level written English, since you will review ad and email copy aimed at U.S. law firms
- A self-directed operating style, with clear goals, approval gates on spend and claims, and one weekly check-in
- Comfort speaking plainly about what did not work, quickly, so the next test starts sooner
NICE TO HAVE
- Legal industry or B2B professional services marketing experience
- GA4, Google Tag Manager, or automation platforms such as Make.com
- Email infrastructure platforms such as Lemlist or Smartlead
- Local SEO or programmatic landing page experience
YOUR FIRST 90 DAYS
- Day 30: winback campaigns sent, paid campaigns live, first attributed orders in the door
- Day 60: cost per order known by campaign, losers cut, cold email sequences running
- Day 90: at least one paid campaign running at an acquisition cost worth scaling, a repeat-order pipeline forming, and a weekly rhythm that no longer needs the CEO
WHY JOIN THIS TEAM
Most marketing roles at a company this size mean doing everything by hand with no budget. Here the tracking infrastructure is live, the AI agent stack is built, the margins support real acquisition spend, and the founder understands marketing math. You will run one of the more advanced AI-assisted marketing operations at any small company, on a fully remote team spread across four countries, and the results will be measurably yours.
ABOUT TALENT SCOUT
Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements, meaning that when you join through Talent Scout, you’re not stepping into a freelance or temporary role — you’re becoming a valued member of a client’s team, with support every step of the way.
To learn more about working with Talent Scout, please visit our Careers Page and follow us on LinkedIn and Instagram
