Paid Media Manager

Location: Remote (LATAM)

Rate: $2,250 - $2,750/month

Benefits: PTO and Holiday Calendar

Company: Loud Marketing

ABOUT THE COMPANY

Loud Marketing is a small, founder-led B2B lead generation agency based in Salt Lake City. The four-person team specializes in paid search for clients with technical, considered-purchase products, including a for-profit nursing college, a recruiting firm placing truck drivers, software that keeps medical device manufacturers compliant, and an incoming tax audit software platform. Sales cycles can run six months, search budgets are real, and the work skews more technical than the average lead gen account.

WHAT WE'RE LOOKING FOR

We are looking for a paid search expert with B2B lead generation experience who can fully own Google Ads and Microsoft Ads campaigns end to end. The right person can run PPC across multiple client accounts, write strong ad copy for technical verticals, and track performance past the form fill into down-funnel events like contracts and appointments. There is a real difference between paid search people who come from ecommerce and those who come from lead gen. Lead gen experience is non-negotiable here.

IN THIS ROLE YOU WILL

• Build and manage Google Ads and Microsoft Ads campaigns across Search, Performance Max, and remarketing for two to three B2B lead gen accounts
• Conduct keyword research, write ad copy, and manage day-to-day performance across all live campaigns
• Optimize bids, budgets, targeting, and creative to improve lead volume and lead quality
• Review search terms and maintain negative keyword lists
• Monitor conversion tracking and make sure attribution is accurate, including offline conversion events
• Watch down-funnel performance: did the form fill turn into a contract, did the lead show up for the appointment
• Run A/B tests and try new campaign structures, audiences, and optimization approaches
• Build account audits when new clients onboard or existing campaigns plateau
• Create monthly reports with clear insights and recommended next steps
• Triage performance dips and diagnose issues mid-campaign
• Partner with the founder on strategy and QA across accounts

YOU'LL SUCCEED IF YOU HAVE

• 3+ years managing Google Ads campaigns end to end with results you can walk through
• Proven success scaling search campaigns for lead generation, not ecommerce
• Strong command of CPC, CPA, CTR, conversion rate, and offline conversion events
• Experience with Google Analytics and Google Tag Manager
• Tracking discipline that goes past form-fill volume into contracts and appointments
• Comfort with long sales cycles, since some accounts here run six months
• Strong written English for ad copy in technical B2B verticals
• Attention to detail and clean campaign organization
• Clear communication with clients and internal teams
• Ownership mindset and the ability to run accounts autonomously

NICE TO HAVE

• Salesforce familiarity, especially importing offline conversions, which is a current pain point
• Meta Ads experience for full-funnel strategy
• Landing page CRO knowledge
• CMS comfort with WordPress and Webflow
• Agency experience across multiple industries
• Experience in regulated or technical verticals such as medical device compliance, audit software, or complex SaaS

WHY JOIN THIS TEAM

You will join a small, senior-leaning agency where the founder sets strategy and QAs the work but trusts his team to own their accounts. You would be the second paid search person, working alongside an existing PPC manager and a paid social manager. Communication runs through Slack, the verticals are interesting, and there is no organic social to worry about. Ideas get heard, results matter, and your work shows up directly in client growth.

ABOUT TALENT SCOUT

Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements, meaning that when you join through Talent Scout, you're not stepping into a freelance or temporary role — you're becoming a valued member of a client's team, with support every step of the way.

To learn more about working with Talent Scout (https://gettalentscout.com/), please visit our Careers Page and follow us on LinkedIn and Instagram