Location: Remote (LATAM)
Rate: $3,500 - $4,000/month
Benefits: PTO and Holiday Calendar
Hours: 9 a.m.–5 p.m. US Central (Dallas), Monday–Friday
Company: 12AM Agency
ABOUT THE COMPANY
12AM Agency is a Dallas-based digital marketing agency, founded in 2014, that helps businesses get recommended by AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews. It also runs SEO, Google Business Profile management and paid ads. Most of its clients are US law firms. The team is small, senior and entrepreneurial, and builds its own AI agents.
HOW OUR SALES PROCESS WORKS
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Step 1, free AI Visibility Scan: a law firm books a free video call and gets a report on how AI tools see their firm. About 1 in 3 booked firms don't show up.
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Step 2, Diagnostic Report: firms that want more buy a paid, in-depth audit of their AI visibility.
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Step 3, monthly retainer: about 80% of Diagnostic buyers become monthly clients, with a 90-day minimum.
The last step already works. This role gets more of the right firms to book, show up for step 1 and buy at step 2, without adding ad spend.
WHAT WE'RE LOOKING FOR
An entrepreneurial, senior performance marketer who can run growth marketing on their own. Paid media comes first: you will own Meta and Google Ads for 12AM and two client accounts, taking them over from outside contractors. Lifecycle comes second: you will write and fix the emails and texts that turn booked calls into buyers.
About 60% paid media (Meta and Google Ads) and 40% lifecycle and conversion (email and text follow-ups, cold email, and funnel testing). This is a one-person growth function inside a small team. You plan it, do most of the hands-on work yourself, and report results without daily direction.
IN THIS ROLE, YOU WILL
- Manage about $23K per month in Meta and Google Ads spend across 12AM and two client accounts, planning, launching and optimizing the campaigns
- Watch creative performance closely, spot fatigue before results drop, and brief new ad concepts to the video editor and landing page specialist
- Find where prospects drop out between booking a call, attending it and buying a Diagnostic, then fix it
- Review and rewrite every automated email and text follow-up in GoHighLevel, starting with call reminders and no-show rebooking; a developer builds the workflows
- Run A/B tests on ads, emails and landing pages, keep what wins, and know when there is not enough data to call it
- Write and test cold email campaigns to US law firms, with a cold email operator handling lists and sending in Instantly
- Read sales call transcripts, won and lost, to find the objections and words buyers actually use
- Check email deliverability daily and pause sending when something looks wrong
- Write invitations and follow-ups for a sales webinar
- Send a short weekly update: what shipped, what was tested, the results and what's next
HOW WE'LL MEASURE SUCCESS
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Paid media: booked scans from ads and cost per booked call, for 12AM and both client accounts
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Sales process: share of booked calls attended (from about 65% today toward 75%), and share of attended calls that buy a Diagnostic
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Follow-ups: reply, booking and attendance rates
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Testing: documented tests and improvement over the original
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Cold email: positive replies and booked calls per 1,000 emails
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Deliverability: problems caught and escalated the same day
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Webinar: sign-ups and Diagnostics sold
YOUR FIRST 90 DAYS
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Month 1, take over and fix what's closest to revenue: take over the Meta and Google Ads accounts from the contractors, refresh fatigued creative and relaunch campaigns by day 15. In your first 20 days, rewrite the call reminders and no-show rebooking follow-ups with the developer, then the follow-up after the call. Start a small cold email test.
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Month 2, measure and improve: compare results with where we started, keep what works and test what doesn't. Start sending to our law firm database in small, checked batches, and build the webinar.
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Month 3, scale what works: roll the winning messages across every ad, email and follow-up, for 12AM and both client accounts, and launch the webinar.
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Six months in: bookings are back up, more booked firms attend, more of them buy a Diagnostic, and you can show which tests caused it, without extra ad spend. You run your area with a weekly update, not daily direction.
YOU'LL SUCCEED IF YOU HAVE
- 5+ years in performance marketing, managing Meta and Google Ads campaigns yourself
- An entrepreneurial, one-person-band track record: you have covered paid, email and funnel work at a small company or agency
- Proof that you improved a multi-step B2B funnel: leads, booked meetings, attendance or sales, with the numbers
- Strong, persuasive written English; emails and follow-up sequences for US or other English-speaking business audiences you can show results for
- Tests you can explain with real numbers: the starting rate, the sample size, what changed, the result and what you decided next
- Hands-on email marketing and automation experience, and an understanding of how marketing hands leads to sales
- The independence to take an unclear problem from diagnosis to a working fix, shipped with developers and salespeople
- Comfort using AI to work faster, with the judgment to fix anything that sounds generic
NICE TO HAVE
- GoHighLevel, Instantly or other cold email tools
- Email deliverability monitoring
- Meta retargeting setup (Pixel, Conversions API) and landing page optimization
- Writing ad scripts or creative concepts
- US law firm or professional services experience
- Using sales call transcripts to shape messaging
- Webinars that generated sales
- Agency or multi-client experience
HOW WE WORK
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Hours: 9 a.m.–5 p.m. US Central, Monday–Friday; all meetings, writing and reporting in English
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Authority: you launch changes and tests yourself within the approved offer and claims; pricing, guarantees and new legal claims need leadership approval, given within 24 hours
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Support: a kickoff session, daily access to a Co-CEO in week one, then two set meetings a week
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What you'll have: a GoHighLevel developer who builds your changes, usually within 24 hours; a landing page specialist, a video editor and a cold email operator; a 125,000-firm US law firm database; sending capacity of 10,000 cold emails a day; and sales call transcripts
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Pace: changes go live in days, not weeks
THE HIRING PROCESS
A recruiter call, a short review of one real campaign and its numbers, a paid case study on a sample of 12AM's sales process, a live working session with a Co-CEO, and references.
WHAT TO HAVE READY
- Your resume, with start and end dates (month and year) for every role
- Two or three English writing samples for US audiences, ideally emails or ads, with the results each produced
- One example of a test you ran: what you changed, what you measured and what happened
- One campaign you managed and its numbers, to walk through on the work review call
ABOUT TALENT SCOUT
Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements, meaning that when you join through Talent Scout, you're not stepping into a freelance or temporary role — you're becoming a valued member of a client's team, with support every step of the way.
To learn more about working with Talent Scout, please visit our Careers Page and follow us on LinkedIn and Instagram.
