Location: Remote (LATAM)
Rate: $3,000 - $3,500/month
Benefits: PTO and Holiday Calendar
Hours: U.S. business hours, Monday–Friday
Company: 12AM Agency
ABOUT THE COMPANY
12AM Agency is a Dallas-based digital marketing agency, founded in 2014, that helps businesses get recommended by AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews. It also runs SEO, Google Business Profile management and paid ads. Most of its clients are US law firms. The team is small, senior and entrepreneurial, and builds its own AI agents.
WHAT WE'RE LOOKING FOR
A senior, hands-on direct-response creative strategist who takes full ownership of 12AM's day-to-day advertising creative, so the founders no longer write the scripts, concepts and messaging themselves. This is not a graphic design or copywriting role on its own: you combine direct-response copywriting, creative strategy, design and performance marketing knowledge, and you turn data and sales insights into creative that books qualified calls. You report to the Performance Marketing Manager, who owns the funnel and decides which creative is needed; you own what the creative says and how it looks. About half your time goes to 12AM's own marketing, starting with its AI Visibility services for US law firms, and half to 12AM's client accounts.
IN THIS ROLE, YOU WILL
- Develop new ad concepts, messaging angles, hooks and campaign ideas, about 3–4 new concepts a week to start
- Analyze sales call transcripts to find the pain points, objections and buying motivations of law firm decision-makers, and turn them into conversion-focused creative
- Write video ad scripts for Meta, YouTube and other paid channels, beat by beat from the hook onward, with storyboards and clear creative direction
- Prepare production briefs for 12AM's video creator and review finished videos for message accuracy, quality and brand consistency (producing video yourself, including with AI tools, is a plus)
- Personally design and produce high-quality static image ads, with multiple variations for structured A/B testing
- Write email campaigns, nurture sequences, cold emails and SMS that improve engagement and appointment attendance
- Write and improve landing page copy, headlines and calls to action, and give clear design direction (sections, steps, layout) for the GoHighLevel team to build
- Make simple edits to emails and workflows in GoHighLevel yourself; a GHL specialist handles larger builds
- Review creative performance with the Performance Marketing Manager, find the winning hooks and messages, and improve creative based on conversion data
- Keep an organized pipeline of new creative concepts and experiments
HOW WE'LL MEASURE SUCCESS
- A steady output of about 3–4 new ad concepts a week, delivered production-ready and on time
- Quality and effectiveness of video scripts and static ads
- Better engagement and conversion from creative, and stronger email, SMS and landing page messaging
- Your contribution to growing booked AI Visibility Scans from 7–10 to 10–15 a week
- Independently developing and executing creative strategy, with ownership of the results
YOU'LL SUCCEED IF YOU HAVE
- 5+ years of direct-response advertising and creative strategy experience
- Strong experience creating Meta ad creative that generated leads, not just attractive visuals
- Exceptional written English and persuasive copywriting skills
- Proven ability to write video scripts and produce static ad assets yourself
- Hands-on experience with Figma, Adobe Creative Suite or Canva
- An understanding of conversion funnels, email marketing and creative performance testing
- The seniority to take transcripts, data and current campaigns and come back with usable creative ideas within days
NICE TO HAVE
- B2B, professional services or high-ticket offer marketing experience
- AI image and video tools (such as Higgsfield) used to produce commercial-quality assets
- GoHighLevel experience
- Cold email copy with performance results
- US law firm or legal marketing experience
HOW WE WORK
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Reporting: you report to the Performance Marketing Manager, who sets your priorities and workload; 12AM leadership gives strategic direction and final approval on new ad creative and major brand decisions
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Collaborators: an existing video creator for production and editing, and a GoHighLevel team that implements landing page, email and SMS changes
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Hours: U.S. business hours, Monday–Friday; all meetings and writing in English
WHY JOIN THIS TEAM
A direct line to experienced founders, creative that goes live quickly, and results you can see in booked calls. You will shape how a new category, AI visibility, is sold to US law firms, with real ownership over the creative from day one.
ABOUT TALENT SCOUT
Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements, meaning that when you join through Talent Scout, you're not stepping into a freelance or temporary role — you're becoming a valued member of a client's team, with support every step of the way.
To learn more about working with Talent Scout, please visit our Careers Page and follow us on LinkedIn and Instagram.
