Title: Digital Marketing Manager
Location: Remote
Rate: $2,000-$2,500/mo
Benefits: PTO and Holiday Calendar
About 71lbs
71lbs is a profitable and fast-growing company helping thousands of businesses save over $75MM (and counting!) on their shipping costs. We’ve built software and services that make it easy for companies to recover money, reduce expenses, and negotiate better shipping agreements. Our clients love us because we deliver real savings with no upfront cost.
We’re now looking for a Marketing Campaign Manager who can execute and deliver consistent marketing campaigns that generate Marketing Qualified Leads (MQLs) and new customers. This role is hands-on, execution-focused, and ideal for someone who thrives in a fast-paced, entrepreneurial environment.
What You’ll Do
- Plan, execute, and optimize multi-channel marketing campaigns (email, digital advertising, social, offline/traditional, etc.) with the clear goal of generating MQLs and new customers.
- Manage and track campaign performance with a strong focus on ROI, lead conversion, and measurable results.
- Collaborate closely with leadership and sales teams to ensure marketing campaigns align with business objectives.
- Maintain and update marketing automations, workflows, and CRM campaigns (HubSpot experience strongly preferred).
- Develop creative content ideas and campaign messaging, balancing strategic thinking with a roll-up-your-sleeves execution mindset.
- Monitor campaign analytics and prepare performance reports to share insights and recommendations.
What We’re Looking For
- A proven doer; you don’t just plan campaigns, you execute them and own results.
- Grit, resourcefulness, and curiosity; you figure things out, learn quickly, and don’t wait for an agency or someone else to deliver.
- Hungry and motivated, you thrive in environments where expectations are high, and you take pride in pushing past what’s asked.
- Strong communicator who can explain ideas clearly and collaborate effectively across teams.
- HubSpot CRM (or equivalent marketing automation platform) experience is highly valued.
- Comfortable wearing multiple hats and shifting between strategy and execution.
- English proficiency: 8.5+/10 required.
- Team-oriented, collaborative, and culturally aligned: work hard, have fun, and deliver results.
Why Join 71lbs
- Join a company that’s already proven, profitable, and scaling.
- Make a measurable impact; every campaign you run ties directly to customer acquisition and revenue growth.
- Be part of a collaborative, entrepreneurial team that values execution, grit, and resilience.
