Get a full-time, senior Facebook and Meta ads specialist from Latin America, embedded in your team at $3,500 to $4,500 per month, all-in. Working your hours, month-to-month, with nothing owed until you hire.
Hiring a Facebook ads specialist through Talent Scout means a senior, full-time Meta ads specialist from Latin America, working inside your ad account on your US hours, at $3,500 to $4,500 a month, all-in. A US paid social manager runs $15,136 to $16,953 a month fully loaded, per our 2026 salary report, so our placements run up to 70% less than a comparable US hire. Every specialist we place has roughly 5 or more years of hands-on paid media experience and 8+/10 English fluency. We present the first round of candidates in 10 days.
On this page: What a Facebook ads specialist does · What it costs · How hiring works · When to hire · FAQ
Search "hire a Facebook ads specialist" and the top results are marketplaces full of hourly freelancers, plus a Reddit thread titled, more or less, "hiring Facebook ads specialists is so hard." It is. Meta's tools make it easy to launch a campaign and hard to run one profitably. When we ran our agency, most of our clients were eCommerce brands, and paid social was where a weak hire showed up in the numbers first: rising CPMs, tired creative nobody refreshed, and a pixel that had quietly stopped reporting purchases.
A senior Facebook and Meta ads specialist owns your paid social account end to end: campaign and account structure, Advantage+ and manual campaign strategy, audience and exclusion setup, budget pacing, creative testing plans, briefs for your designers and editors, the Meta Pixel and Conversions API, catalog and dynamic product ads for ecommerce, attribution sanity checks against your own revenue data, and reporting that tells you what drove sales rather than what drove reach.
What separates a specialist from someone who can click "boost post" is the testing discipline. On Meta, creative is the main lever. A good specialist runs a steady cadence of new hooks, formats, and angles, knows when an ad is fatigued rather than broken, and can explain why a campaign's cost per purchase moved last week.
Meta renamed the company, but most buyers still search for "Facebook ads." A Meta ads specialist is the same job with the newer name, and it covers Instagram placements too. A paid social manager is the broader title, usually Meta first, with TikTok, LinkedIn, or Pinterest ads added depending on your audience. Screen on monthly spend managed, account types, and whether the person has owned a revenue or pipeline number, not the title on their resume.
This is also a different hire from a social media manager, who owns organic content and community. Paid social buys attention; organic social earns it. Many teams need both, and they are rarely the same person.
If search is your larger budget and Meta is secondary, one embedded paid media specialist can often cover both, and our Google Ads specialist page covers that hire. Once paid social carries its own budget and its own creative pipeline, it deserves a dedicated seat, usually paired with a graphic designer or video editor who can keep new creative flowing. Tell us the split and we will scope the search.
A US marketing agency hired a senior paid media manager through us in August 2025. Thirteen months later, that manager is still running the accounts, and the agency has come back to us for two more roles.
Mike Bodkin, Co-Founder & CEO, Talent Scout. I spent eight years running a digital agency for eCommerce brands, and paid social was the seat where a bad hire cost our clients money fastest. We're former agency leaders, not headhunters. Every placement is a search run for one specific role, screened against the bar we used for our own clients' ad spend.
| Option | What you get | Typical cost |
|---|---|---|
| Embedded nearshore hire (Talent Scout) | Full-time senior Facebook and Meta ads specialist, dedicated to you, US hours | $3,500 to $4,500/mo, all-in |
| Full-time US paid social manager | Dedicated in-house hire; slow to recruit, permanent | $12,109/mo base salary; $15,136 to $16,953/mo fully loaded |
| Agency on a percentage of spend | Shared attention; cost rises as your spend rises | Percentage of ad spend or a monthly retainer, varies by account |
| Hourly freelancer from a marketplace | Part-time attention split across other clients | Hourly, varies widely; quality is hard to judge before you hire |
Source: US paid social manager figures from our 2026 LATAM Marketing Salary Report. The all-in price covers the specialist's pay plus sourcing, contracts, compliance, cross-border payments, and free replacements at any time.
The percentage-of-spend model deserves a plain word. It pays your partner more when you spend more, whether or not the extra spend is working. An embedded hire costs the same at $20,000 a month in Meta spend or $200,000.
Want to see real candidates for your account? Book a 30-minute call. You pay nothing until you hire.
Meta accounts move daily. A winning ad fatigues, a campaign exits learning on a bad signal, a product sells out while its ads keep spending. Someone needs to be online during your business day to catch it. Our most active placement countries are Brazil, Colombia, Argentina, and Mexico, so your specialist works your hours, joins your standup, and reviews creative with your team live. We lay out the broader case in nearshore vs offshore staffing.
Paid media specialists are our second most-requested role in 2026 so far, behind only project and account managers.
It is the same embedded model behind marketing staff augmentation and outsourced marketing.
If paid social is a permanent growth channel rather than an experiment, it needs a permanent owner.
How much does it cost to hire a Facebook ads specialist?
Through Talent Scout, a full-time embedded senior Facebook and Meta ads specialist from Latin America costs $3,500 to $4,500 a month, all-in. A US paid social manager runs $15,136 to $16,953 a month fully loaded, per our 2026 LATAM Marketing Salary Report.
Is a Meta ads specialist the same as a Facebook ads specialist?
Yes. Meta is the parent company's newer name, and the same ad platform runs Facebook and Instagram placements. The skills and the job are the same.
What is the difference between a paid social manager and a Facebook ads specialist?
A paid social manager usually covers several ad platforms, with Meta as the core. A Facebook ads specialist focuses on Meta. For most US brands and agencies, Meta is where the budget is, so the hire looks very similar.
Should I hire a freelancer or a full-time specialist?
A freelancer can work for a short test or a small budget. Once paid social is a steady channel, a full-time specialist gives you daily attention, faster creative testing, and someone who is accountable for the number rather than the hours billed.
Can one person run both Meta ads and Google Ads?
Often, yes, when one channel is clearly secondary. Once both carry real budgets and paid social has its own creative pipeline, most teams split them into two seats.
How fast can I hire one?
Candidates to you in 10 days. Placements are month-to-month with no fee until you hire.
Will they work my hours?
Yes. Every placement is time-zone aligned to your business day and screened for 8+/10 English fluency, so creative reviews and daily decisions happen live.
Explore related roles: Google Ads specialist, social media manager, and influencer marketing manager, or start at our hire Latin American talent hub.
Tell us your monthly budget and your creative setup, and we will shortlist senior Facebook ads specialists who can take the account from day one. Book a discovery call. Candidates to you in 10 days.
Start with our step-by-step guide on how to hire a paid media specialist: cost, skills, screening questions, and where to find one.
Book a quick intro call and take a look at our candidates. If they're not a fit, no worries - you won't pay a thing.
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