Get a full-time, senior paid media specialist from Latin America, embedded in your team at $3,500 to $4,500 per month, all-in. Working your hours, month-to-month, with nothing owed until you hire.
TRUSTED BY MARKETING AGENCIES ACROSS THE U.S.
Paid media is the one line in a marketing budget that spends money whether or not anyone is watching it. That is what makes the hire different from every other role on the team. A mediocre designer costs you time. A mediocre paid search hire costs you money every single day, quietly, in wasted spend on broad match, in conversion tracking that was never right, in a Performance Max campaign nobody has audited since launch. When we ran our agency, the accounts that bled were never the ones with no specialist. They were the ones where a generalist was covering paid media on top of four other jobs.
Hiring a senior Google Ads specialist full-time in the US is expensive, and the market for good ones is tight. Hiring a senior paid search specialist from Latin America, embedded in your team on your hours, gets you the same work at $3,500 to $4,500 per month, all-in.
A senior Google Ads specialist owns the account end to end: campaign structure and build, keyword and audience research, negative keyword hygiene, bid strategy, budget pacing, ad copy and creative testing, landing-page feedback, conversion tracking and offline conversion imports, Performance Max and Demand Gen management, shopping feed health for ecommerce, and the reporting that tells you what actually drove revenue rather than what drove clicks. The good ones argue with you about attribution and are usually right.
What separates a specialist from a generalist who runs some ads is the boring part: they check search terms weekly, they know why a conversion action is double counting, and they can tell the difference between a campaign that is scaling and one that is just spending faster.
These titles get used interchangeably and it causes real confusion when you write the job description. In practice, a PPC specialist is the broadest term and covers any pay-per-click channel. A paid search specialist is focused on search engines, mostly Google with some Microsoft Ads. A Google Ads specialist is the platform-specific version of the same role. Most senior people we place can run all of it, and the title on the requisition matters less than the account experience underneath it. What you should actually screen for is spend level managed, account types, and whether they have owned a revenue-relevant number rather than a dashboard.
Plenty of teams need both sides. A Meta ads specialist or Facebook ads specialist owns a genuinely different craft: creative volume is the lever, audiences behave differently, and the feedback loop runs on creative testing rather than keyword control. Some specialists are strong at both search and social, but many are not, and pretending otherwise is how accounts underperform.
We place both. If your spend is mostly search with a smaller social budget, one embedded paid media specialist usually covers it. Once paid social is a real budget line with its own creative pipeline, it deserves its own seat, often paired with a graphic designer or video editor feeding it creative. Tell us the split and we will scope the search accordingly.
| Option | What you get | Typical cost |
|---|---|---|
| Embedded nearshore hire (Talent Scout) | Full-time senior paid media specialist, dedicated to you, US hours | $3,500 to $4,500/mo, all-in |
| Full-time US hire | Dedicated employee; slow to hire, permanent | $75,000 to $120,000/yr plus benefits |
| Agency or freelancer on a percentage of spend | Shared attention; cost rises as your spend rises | 10% to 20% of ad spend, or $2,000 to $8,000/mo retainer |
| Generalist already on your team | Paid media as a fifth priority | Free, and usually the most expensive option |
The percentage-of-spend model is worth naming plainly, because it is the one most agencies use and it puts your interests and theirs on opposite sides of the table. An embedded hire costs the same whether you spend $20,000 a month or $200,000. For the full role-by-role cost picture, see the 2026 Latin American Marketing Salary Report.
Paid media is a daily-decision job. Budgets pace wrong, a competitor changes their bid, a feed breaks, a campaign learns out of a bad signal. Those things need someone online during your business day, not someone picking it up twelve hours later. A specialist in Brazil, Colombia, Argentina, or Mexico works your hours, joins your standup, and is in the account when the spend is happening. That is the practical case for nearshore over offshore, which we lay out in nearshore vs offshore staffing.
The paid media specialist has been one of our most-requested roles in 2026, second only to project and account managers. That is not a coincidence. It is the role where the cost of leaving the seat empty is easiest to measure.
Tell us your channels, your monthly spend, your platforms, and the accounts this person will own. We source and vet from our Latin American network, screening for roughly five-plus years of hands-on experience in paid media specifically and 8+/10 English fluency, and we present the first round of candidates in 10 days. You interview and choose. We handle employment, compliance, contracts, and cross-border payments, so you manage the specialist like any other member of your team.
We hire for the role, not the passport, with placements currently across 16 countries in the region. It is month-to-month, nothing is owed until you hire, and every placement includes free replacements at any time. It is the same embedded model behind marketing staff augmentation and outsourced marketing.
Hire one when monthly ad spend passes the point where a percentage point of waste costs more than the salary difference; when nobody can answer what you paid per qualified lead last month without building a report from scratch; when your campaigns have not been restructured since the account was built; when Performance Max is eating budget and nobody can say what it is buying; or when the person running ads is also running email, social, and the website. If paid media is a permanent function rather than a quarterly experiment, it needs a permanent owner.
How much does it cost to hire a Google Ads specialist?
Through Talent Scout, a full-time embedded senior paid media specialist from Latin America costs $3,500 to $4,500 per month, all-in, which is up to 70% under the fully loaded US cost of the same role. A full-time US paid search specialist typically runs $75,000 to $120,000 a year before benefits and payroll loading.
What is the difference between a PPC specialist and a Google Ads specialist?
PPC specialist is the broader title covering any pay-per-click channel, including paid social. Google Ads specialist is platform-specific. Paid search specialist sits between the two and usually means Google plus Microsoft Ads. Most senior candidates can cover all three; screen on managed spend and account type rather than on the title.
Can one person run both Google Ads and Meta ads?
Often, yes, when search is the larger budget and paid social is secondary. Once paid social carries its own creative pipeline and budget, it usually deserves a dedicated seat. Tell us your channel split and we will scope the role around it.
How fast can I hire one?
Candidates to you in 10 days. Placements are month-to-month with no fee until you hire.
Will they work my hours?
Yes. Every placement is time-zone aligned to your business day and screened for 8+/10 English fluency, so account reviews and daily decisions happen live rather than on a delay.
Explore related roles: SEO specialist, AEO/GEO specialist, and social media manager, or start at our hire Latin American talent hub.
Tell us your channels and your monthly budget, and we will shortlist senior paid media specialists who can take the account from day one. Book a discovery call to get started.
Start with our step-by-step guide: How to Hire a Google Ads Specialist: Skills, Cost, and Where to Find One.
Book a quick intro call and take a look at our candidates. If they're not a fit, no worries - you won't pay a thing.
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