Get a full-time, senior Google Ads specialist from Latin America, embedded in your team at $3,500 to $4,500 per month, all-in. Working your hours, month-to-month, with nothing owed until you hire.
Hiring a Google Ads specialist through Talent Scout means a senior, full-time paid search specialist from Latin America, working inside your account on your US hours, at $3,500 to $4,500 a month, all-in. A senior US marketing hire advertises a median salary of $135,000 a year before benefits and payroll taxes, and our placements run up to 70% less than comparable US hires. Every specialist we place has roughly 5 or more years of hands-on paid media experience and 8+/10 English fluency. We present the first round of candidates in 10 days.
On this page: What a Google Ads specialist does · What it costs · How hiring works · When to hire · FAQ
Paid media is the one line in a marketing budget that spends money whether or not anyone is watching it. That is what makes the hire different. A mediocre designer costs you time. A mediocre paid search hire costs you money every single day, quietly: wasted spend on broad match, conversion tracking that was never right, a Performance Max campaign nobody has audited since launch. When we ran our agency, the accounts that bled were never the ones with no specialist. They were the ones where a generalist was covering paid media on top of four other jobs.
A senior Google Ads specialist owns the account end to end: campaign structure and build, keyword and audience research, negative keyword hygiene, bid strategy, budget pacing, ad copy and creative testing, landing-page feedback, conversion tracking and offline conversion imports, Performance Max and Demand Gen management, shopping feed health for ecommerce, and reporting that tells you what drove revenue rather than what drove clicks. The good ones argue with you about attribution and are usually right.
What separates a specialist from a generalist who runs some ads is the boring part. They check search terms weekly, they know why a conversion action is double counting, and they can tell a campaign that is scaling from one that is just spending faster.
Google offers advertisers calls with its own Google Ads experts. They are useful for setup questions and product features, and the help is free. But their job is helping you use Google's products. They do not sit in your account every day, own your search terms report, or answer for your cost per qualified lead next quarter. Hiring a Google Ads specialist means someone on your team owns the result.
A PPC specialist is the broadest term and covers any pay-per-click channel. A paid search specialist focuses on search engines, mostly Google with some Microsoft Ads. A Google Ads specialist is the platform-specific version of the same role. Most senior people we place can run all of it. Screen for spend level managed, account types, and whether they have owned a revenue number rather than a dashboard. The full screening toolkit, with interview questions, is in our guide on how to hire a paid media specialist.
A Meta ads specialist owns a genuinely different craft: creative volume is the lever, and the feedback loop runs on creative testing rather than keyword control. Some specialists are strong at both search and social; many are not. If your spend is mostly search with a smaller social budget, one embedded paid media specialist usually covers it. Once paid social is a real budget line with its own creative pipeline, it deserves its own seat, often paired with a graphic designer or video editor. Tell us the split and we will scope the search.
A US marketing agency hired a senior paid media manager through us in August 2025. Thirteen months later, that manager is still running the accounts, and the agency has come back to us for two more roles.
Mike Bodkin, Co-Founder & CEO, Talent Scout. I ran a marketing agency for a decade, and paid media was the seat where a bad hire showed up fastest in the numbers. We're former agency leaders, not headhunters. Every placement is a search run for one specific role, screened against the bar we used for our own clients' money.
| Option | What you get | Typical cost |
|---|---|---|
| Embedded nearshore hire (Talent Scout) | Full-time senior Google Ads specialist, dedicated to you, US hours | $3,500 to $4,500/mo, all-in |
| Full-time US hire | Dedicated in-house hire; slow to recruit, permanent | $135,000/yr median advertised salary for senior US marketing roles, before benefits and payroll taxes. A US paid social manager runs $15,136 to $16,953/mo fully loaded |
| Agency or freelancer on a percentage of spend | Shared attention; cost rises as your spend rises | Percentage of ad spend or a monthly retainer, varies by account |
| Generalist already on your team | Paid media as a fifth priority | Free on paper, and usually the most expensive option |
Sources: US median from our 2026 Marketing Hiring Gap Report; paid social and Latin American pay from our 2026 LATAM Marketing Salary Report, where senior paid search managers across Brazil, Colombia, Argentina, and Mexico earn $1,700 to $2,650 a month in the local market. The all-in price covers the specialist's pay plus sourcing, contracts, compliance, cross-border payments, and free replacements at any time.
The percentage-of-spend model is worth naming plainly, because many agencies use it and it puts your interests and theirs on opposite sides of the table. An embedded hire costs the same whether you spend $20,000 a month or $200,000.
Want to see real candidates for your account? Book a 30-minute call. You pay nothing until you hire.
Paid media is a daily-decision job. Budgets pace wrong, a competitor changes their bid, a feed breaks, a campaign learns from a bad signal. Those things need someone online during your business day, not someone picking it up twelve hours later. Our most active placement countries are Brazil, Colombia, Argentina, and Mexico, so your specialist works your hours, joins your standup, and is in the account when the spend is happening. That is the practical case for nearshore over offshore, which we lay out in nearshore vs offshore staffing.
The paid media specialist is our second most-requested role in 2026 so far, behind only project and account managers. It is the role where the cost of leaving the seat empty is easiest to measure.
It is the same embedded model behind marketing staff augmentation and outsourced marketing.
If paid media is a permanent function rather than a quarterly experiment, it needs a permanent owner.
How much does it cost to hire a Google Ads specialist?
Through Talent Scout, a full-time embedded senior Google Ads specialist from Latin America costs $3,500 to $4,500 a month, all-in. For comparison, senior US marketing roles advertise a median salary of $135,000 a year before benefits and payroll taxes, per our 2026 Marketing Hiring Gap Report.
How much does a Google Ads specialist make?
In Latin America, senior paid search managers earn $1,700 to $2,650 a month in the local market, per our 2026 LATAM Marketing Salary Report. In the US, pay depends heavily on seniority and market; senior marketing roles advertise a $135,000 median.
What does a Google Ads specialist do?
Builds and runs your Google Ads account: structure, keywords, bids, budgets, ad testing, conversion tracking, and reporting tied to revenue.
What is the difference between a PPC specialist and a Google Ads specialist?
PPC specialist is the broader title covering any pay-per-click channel, including paid social. Google Ads specialist is platform-specific. Paid search specialist sits between the two. Screen on managed spend and account type rather than the title.
Can one person run both Google Ads and Meta ads?
Often, yes, when search is the larger budget and paid social is secondary. Once paid social carries its own creative pipeline and budget, it usually deserves a dedicated seat.
How fast can I hire one?
Candidates to you in 10 days. Placements are month-to-month with no fee until you hire.
Will they work my hours?
Yes. Every placement is time-zone aligned to your business day and screened for 8+/10 English fluency, so account reviews and daily decisions happen live.
Explore related roles: SEO specialist, AEO/GEO specialist, and social media manager, or start at our hire Latin American talent hub.
Tell us your channels and your monthly budget, and we will shortlist senior Google Ads specialists who can take the account from day one. Book a discovery call. Candidates to you in 10 days.
Start with our step-by-step guide: How to Hire a Google Ads or PPC Specialist in 2026: Cost, Skills, and Where to Find One.
Running real budget on Meta too? Paid social is its own seat: hire a Facebook ads specialist.
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