Get a full-time, senior executive assistant from Latin America, embedded in your team at $3,500 to $4,500 per month, all-in. Working your hours, month-to-month, nothing owed until you hire.
TRUSTED BY MARKETING AGENCIES ACROSS THE U.S.
Founders and agency owners usually decide to hire an executive assistant about six months after they should have. The calendar is double-booked, client emails sit for two days, travel gets booked the night before, and the CRM has not been touched since the last pipeline review. Get a full-time, senior executive assistant from Latin America, embedded in your team at $3,500 to $4,500 per month, all-in. They work your hours, month-to-month, and nothing is owed until you hire.
When we ran our agency, the founder's calendar was the bottleneck for the whole company. Every hour of admin the CEO did personally was an hour not spent on the pipeline or the team. The fix was not a longer to-do list. It was a person with the judgment to own the day.
Your time, and the systems around it. A senior executive assistant owns the calendar, which means deciding what moves when two priorities collide, not just sending invites. They triage the inbox against rules you set together: what gets answered in your voice, what gets forwarded, what waits, and what you never need to see. They own travel end to end, from booking to the itinerary on your phone to the rebooking when the flight cancels. They prepare you for every meeting: who is in the room, what was said last time, what you need to decide, and the follow-up notes and action items afterward. They keep the CRM honest, logging calls, updating deal stages, and chasing the proposals that went quiet. They coordinate vendors, contractors, and freelancers, reconcile invoices and expenses, onboard new hires into your tools, and document the processes nobody wrote down. For agency owners, they often become the person who keeps client communication moving while the owner is in back-to-back calls.
This is the distinction that matters. Task-only support does what it is told, does it well, and waits for the next instruction. A senior executive assistant decides. They know which client can be moved and which cannot, they draft the reply you would have written, they notice the vendor invoice does not match the quote, and they tell you the thing you did not ask about but needed to know. That judgment usually comes from five-plus years supporting executives, often across more than one company, and it is what you are paying for. A VA is the right call when the work is a defined list of repeatable tasks you can hand off with a checklist, and there are cheaper ways to fill that seat. If you are weighing a VA instead, our comparison walks through the trade-off honestly. When the work is your calendar, your inbox, and your clients, you want an executive assistant.
| Option | What you get | Typical cost |
|---|---|---|
| Embedded nearshore hire (Talent Scout) | Full-time senior executive assistant, dedicated to you, US hours | $3,500 to $4,500/mo, all-in |
| Full-time US hire | Dedicated employee; slow to hire, permanent | Not yet sourced in our 2026 report |
| Agency or freelancer | Fractional or hourly support, shared across several clients | Typically hourly or a monthly retainer; varies widely |
| Generalist already on your team | Admin absorbed by an office manager, an account manager, or you | Free, and usually the most expensive option |
Our 2026 Latin American Marketing Salary Report sources the fully loaded US cost for nine roles, and executive assistant is not one of them. Borrowing a figure from an adjacent role like project management would be a guess dressed up as data, which we will not do. For scale only, the US Bureau of Labor Statistics reports a median annual wage of $76,590 for executive secretaries and executive administrative assistants as of May 2025 (https://www.bls.gov/ooh/office-and-administrative-support/secretaries-and-administrative-assistants.htm). That is base salary, not the fully loaded cost with benefits, taxes, and recruiting, and we will not stretch it into one. Across the nine roles the report does cover, the embedded model comes in at up to 70% below the fully loaded US cost, and we will add a sourced executive assistant line and update this page once we have one.
An executive assistant has to be awake when you are. The calendar changes at 8am, the client calls at 11, the flight cancels at 4. A senior executive assistant in Brazil, Colombia, Argentina, or Mexico works your full day in your time zone, picks up the phone with 8+/10 English, and handles a vendor or a client directly rather than relaying overnight. Offshore support twelve hours away can clear an inbox while you sleep, but it cannot move a meeting at 9:15 because the client just texted. We go deeper on that in nearshore vs offshore staffing. We hire for the role, not the passport, and we screen for the judgment as carefully as the English.
Tell us what the role needs to own, whether that is calendar and inbox, travel and meeting prep, CRM and vendor coordination, or all of it. We source and vet from our Latin American network, screening for roughly five-plus years of hands-on experience in executive support and 8+/10 English fluency, and we present the first round of candidates in 10 days. You interview and choose. We handle employment, compliance, contracts, and cross-border payments, so you manage the executive assistant like any other member of your team. It is month-to-month, nothing is owed until you hire, and every placement includes free replacements at any time. It is the same embedded model behind marketing staff augmentation and outsourced marketing.
Hire when you are the one rebooking your own flights. Hire when client follow-ups slip because they lived in your inbox. Hire when your account managers are doing your scheduling. Hire when the CRM is out of date before every pipeline review. Hire when you have tried task-only support and spent more time writing instructions than the tasks took. And hire before the next growth push, not after, because a good assistant needs a month inside your systems before the pressure hits.
How much does it cost to hire an executive assistant?
Through Talent Scout, $3,500 to $4,500 per month, all-in, for a full-time senior executive assistant working your hours. Our 2026 report does not yet source a fully loaded US figure for this role, and we will add it rather than estimate it.
How is this different from hiring a VA?
Scope and judgment. A VA works a task list; a senior executive assistant owns your calendar, inbox, and follow-through and makes decisions inside the rules you set. If a task list is all you need, a VA is cheaper and we will say so on the call.
Can they communicate directly with my clients and vendors?
Yes. We screen for 8+/10 English fluency, and most placements handle client scheduling, vendor coordination, and first drafts of outbound email in your voice within the first month.
What tools do they work in?
Whatever you already use. Google Workspace or Microsoft 365, Slack, HubSpot or Pipedrive, Notion, Asana, and the travel and expense tools your company runs on. Tell us your stack and we screen for it.
How fast can I hire one?
Candidates to you in 10 days. Placements are month-to-month with no fee until you hire.
Explore related roles: project or account manager and social media manager. You can also see every marketing role we place, or start at our hire Latin American talent hub.
Book a discovery call. Tell us what the role needs to own, and we will have candidates to you in 10 days. If none of them fit, you owe nothing.
Book a quick intro call and take a look at our candidates. If they're not a fit, no worries - you won't pay a thing.
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