How Much Does It Cost to Hire a Marketing Team in Latin America?

Updated November 2026. Prices as of November 2026.

How much does a marketing team cost? Hired in Latin America through Talent Scout, a senior marketing team costs $10,500 to $13,500 a month for three people, $17,500 to $22,500 a month for five, and $28,000 to $36,000 a month for an eight-person agency delivery pod, all-in. The same teams hired in the US cost about $39,400 to $44,100, $61,400 to $68,800, and $94,400 to $107,200 a month fully loaded, using the US figures in our 2026 Latin American Marketing Salary Report.

Most "marketing team cost" answers price an agency retainer. This page prices something different: a team of full-time senior people who work only for you. Below are three team templates, each priced seat by seat, so you can swap a role and redo the math yourself.

How these numbers work

• US fully loaded is the monthly cost of a senior US hire in that role, from Table 2 of our salary report: US base pay from ERI/SalaryExpert, Payscale, Glassdoor, Salary.com and Built In, loaded at the MIT 1.25 to 1.4x rule for benefits, payroll costs and overhead. The low end of each range is the 1.25x figure, the high end 1.4x.
• Talent Scout all-in is our published price for a full-time senior professional in Latin America: $3,500 to $4,500 a month per seat, as of November 2026. One monthly figure per seat, month-to-month.
• Senior means roughly five or more years of hands-on experience in the discipline.
• Team totals are the sum of the seats. Nothing is averaged.

For a single seat with every cost line broken out, see the nearshore staffing cost breakdown.

Template 1: the 3-person starter team

The smallest team that covers strategy, paid acquisition and creative. Common for a brand building its first in-house function, or an agency adding a pod for one large account.

Template 2: the 5-person growth team

Adds organic search and social to the starter team, so paid, organic and content run from one plan.

Template 3: the 8-person agency delivery pod

Built for an agency running several client accounts: two people who own delivery and the client relationship, two media buyers, and the specialists who produce the work.

Want to see a pod like this built in real life? Read how a top-tier performance agency based in New York made over 10 hires with us, one seat at a time.

What is not in the US numbers

The fully loaded figures cover pay, benefits, payroll costs and overhead. They leave out the cost of finding the person. If you use a contingency recruiter for a US hire, fees typically run 15% to 25% of the new hire's annual salary (AIHR). On the US base pay in our salary report, that is a one-time fee of roughly:

• 3-person starter team: $56,700 to $94,500 (US base pay $377,868 a year for the three seats)
• 5-person growth team: $88,500 to $147,400 (US base pay $589,692 a year)
• 8-person agency pod: $135,900 to $237,100 (US base pay $906,324 to $948,444 a year; the salary report gives project and account manager base pay as a range)

With Talent Scout, the monthly all-in price is what you pay, and nothing is owed until you hire.

What changes between countries

Our price is the same band whether the person lives in Brazil, Colombia, Argentina, Mexico or elsewhere in Latin America. We place for the role, not the passport. What changes by country is the local market a candidate comes from, not your invoice. Country-level talent pay sits behind the all-in price and is covered in the salary report.

Which seats to hire first

If you can only fund part of a template, hire the seat that owns the outcome before the seats that produce the work: the strategist on a brand team, the project or account manager on an agency pod. Our guide to marketing team structure walks through the order. If you are still deciding between building a team and hiring an agency, the in-house vs agency vs embedded comparison lays out the trade-offs.

Is a Latin American team cheaper than an agency?

Usually, for ongoing work. An agency retainer buys a share of a team that also serves other clients. A team of full-time hires costs the sum of its seats and works only for you. Where an agency still wins is a short, bounded project or a skill you need a few days a year. For anything you need every day, a dedicated team is usually the lower total cost.

Price your team

Tell us the seats you are thinking about. We will price the team at $3,500 to $4,500 a seat, tell you which seat to hire first, and present the first round of candidates in 10 days. Book a call, or start with how hiring in Latin America works.

Sources: US fully loaded cost per seat from the 2026 Latin American Marketing Salary Report, Table 2 (updated August 2026). Talent Scout price as of November 2026. Recruiter fee range from AIHR, "Recruitment fees" (HR glossary). Team totals are sums of the seat figures shown.